Project: Custom Website
elsewhere organic skincare
An organic skincare brand making thoughtful, nourishing small batch products in the UK.
The Brief:
Lynsey came to me with a strong visual identity and a clear vision for elsewhere, which made this project a dream to work on. The brief was to create a clean, modern site that was design led and high-end but still warm and welcoming. It had to highlight the brand values while making it super easy for customers to explore and shop the range.
I created a calm, minimalist layout to let the brand and product photography shine, with space for storytelling throughout. We built a fully custom Squarespace site with e-commerce, layered product detail pages and SEO-friendly copy. It was such a joy helping bring this beautiful brand into the world and setting them up with a site they can grow with.